Zoe Sharry
10 years of SEO across Australia’s most competitive digital environments.
Each engagement is defined in scope, clear in output.
Whether it continues into a retained relationship or stands alone, you get something actionable.
The SEO Audit
Full technical and content review. Where you are, what’s holding you back, and a prioritised action plan to fix it.
The Content Roadmap
Cluster architecture, topic gap analysis, and an editorial programme built around real search intent and your commercial goals.
The AI Visibility Baseline
Where your brand stands in AI-generated responses. Prompt tracking, brand accuracy audit, and Share of Voice measurement across ChatGPT, Gemini, and Perplexity.
The GEO Strategy
How your brand gets structured for AI citation. Entity authority, content architecture, structured data, and E-E-A-T signals working together.
The Category Launch
Research, keyword strategy, content architecture, and SEO launch framework for a new vertical or market entry.
The SEO Due Diligence
For leadership teams, investors, or acquirers who need an honest read on the health and potential of an organic channel.
Most client relationships start with a defined piece of work.
A roadmap, an audit, an AI visibility baseline. Most continue well beyond that.
I work with a small number of clients at a time on a retained basis, combining senior strategy with execution through a trusted writing team.
Remote
Based in Brisbane, working with clients across Australia.
Retained engagements
Ongoing strategy and content execution. I stay in, not out.
Project work
A defined scope with a clear output. Results without permanent overhead.
Audit → Plan → Deliver
Find the gap
I pull the data and find the gap between where you are and where you should be. No assumptions — grounded in what’s actually happening.
A clear roadmap
A prioritised roadmap built around your site, your sector, and your commercial goals. Practical, sequenced, and ready to execute.
Execution that sticks
Ongoing strategy and content execution. Senior input with a trusted team. I stay in, not out — results without the permanent overhead.
“Rankings are a means to an end. The work I find most interesting is the connection between search performance and real business outcomes — leads, revenue, market share, and the compound effect of getting content and strategy right over time.”Zoe Sharry — SEO Consultant & Content Strategist
Projects & case studies
AI Search Visibility Programme
Built a full AI prompt tracking framework across ChatGPT, Gemini, and Google AI Overviews — covering brand accuracy, competitive positioning, and education intent clusters. Delivered alongside a 200+ article content roadmap across 11 topic clusters, connecting traditional SEO strategy with emerging AI visibility measurement.
A structured, measurable AI visibility programme with defined KPIs including AI Share of Voice and Citation Rate — the first of its kind for the client.
Indexation Recovery
Diagnosed a critical crawl budget problem caused by one-keyword-per-page architecture across a million+ URL marketplace. Led URL consolidation and site restructure to resolve systemic indexation failure.
Crawled and indexed pages lifted from 4% to 70% of the site.
Video-First SEO
Championed a video SEO strategy at a point when no major competitor had invested in the channel. Built the business case, led execution, and trained all publishing and editorial staff.
Top rankings for commercial queries via YouTube SERPs. Adopted as a company-wide KPI.
Content Quality Algorithm
Played a senior role in developing a proprietary content quality scoring algorithm — deconstructing Google’s Quality Rater guidelines into measurable page-level metrics. Applied across 5,000+ pages on multiple country domains.
A Google-aligned content quality framework built at scale.
What people say.
Zoe has an incredible ability to manage complex projects with precision and calm, ensuring every detail is covered while keeping the team aligned. Her strategic approach to SEO delivered measurable results, and her ability to balance creativity with data-driven insights made a real impact.
Finding an SEO with excellent technical ability who can also communicate effectively is rare — but Zoe ticks all these boxes. I’ve seen her consistently deliver results on both agency and client side.
Zoe learned our complex marketplace business model and built a world-class SEO program from the ground up. She works collaboratively across the business with high diligence and standards. I highly recommend Zoe as a strategist and leader.
Brands I’ve worked with.
Zoe Sharry operates independently via SEOzo
SEOzo is the independent SEO and content consulting practice through which Zoe works. If you’re ready to talk strategy, audits, content programmes, or AI visibility — SEOzo is the right place to start.
Questions, answered.
Who do you work with?
Do you work with clients outside Brisbane?
What’s the difference between a retained engagement and project work?
Do you write the content yourself?
What is GEO and AI visibility?
How do we get started?
Start a conversation.
Whether you have a defined brief or are still working out what you need — send a message and I’ll come back with an honest view of the best approach.
- SEO audits & strategy
- Content roadmaps & architecture
- AI & GEO visibility
- New market & category launches
- Retained engagements & project work